Improving financial literacy, enhancing entrepreneurship and increasing employment options for young people are at the core of Nordea’s group-wide community involvement programme.
Employees benefit hugely from the experience too. They return to work with greater motivation, a broader worldview as well as enhanced communications skills, all of which improves how they engage with and relate to our customers.
Our financial literacy programme began in 2010. It runs in all four Nordic countries and engages hundreds of employees every year, and reaches thousands of young people. Nordea’s private economists in each country lead the programmes locally and each branch region has an ambassador who coordinates the programme with schools.
In addition to the group wide financial literacy programme, we are engaged in several voluntary activities with local partner organisations in local communities.
Banking advisors visit classes with students aged 13-18, and hold hands-on classes in personal finances.